PAID ADVERTISING PROJECT
ML2 Solutions has helped a wide range of businesses with their digital marketing needs.
GOOGLE ADS & FACEBOOK ADS – MEMBERSHIP WEBSITE
Google Ads and Facebook Ads for a membership website
Project Description
A membership website wanted to promote its membership to potential members. After a brainstorming session, it was decided to create a Google Search Ad campaign and a Facebook Ad campaign.
The Google Search Ad campaign started with keyword research about what potential members may be searching for. A Google Ad campaign was created with ad groups and text ads. Conversion tracking was set up to measure the ad campaign’s effectiveness.
A Facebook Ad campaign was created with both image and video ads. Ad headlines and descriptions were made. Conversion tracking was also configured.
Both ad campaign results were sent to the client every week.
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