The Business Cycle is the phases of a customer’s journey through your business.
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Sales is the third step in your customer’s journey. This step involves closing the sale and converting a lead to a customer.
Are you not getting as many sales as you used to? Sales are necessary to have a business. If you aren’t selling anything, you are not making any revenue. Without revenue, you can’t pay your costs. You need sales! But what if your sales are flat? That is slightly better than declining sales but still not a healthy business. Unlike leads, problems with your sales are likely an internal issue but there are still some ways that digital marketing can help you make more sales.