The key is to convert a lead to a sale.


Conversion Rate Optimization

Conversion Rate Optimization does require some setup.  You will need a way to capture leads either on your website or via the phone.  You will then need a system to track your sales.  We can help you link your lead data to your sales data to determine your conversion rate.

Conversion Rate Optimization Projects

Our Conversion Rate Optimization projects all allow tracking of potential customers either from your website or via a phone call.

  • WEBSITE FORM – This project includes create a form on your website to capture a potential customer’s information to get a quote or other form of lead.

  • PHONE TRACKING – This project includes setting up telephone tracking numbers that forward to your main business phone number.

  • WEBSITE LANDING PAGE – This project involves creating a specific web page on your website that is focused on converting a prospective customer.   A customer “lands” on this web page after being redirected from another place like an ad.

Conversion Rate Optimization Plans

Our Conversion Rate Optimization plans provide for ongoing maintenance of your leads to sales conversion efforts.

  • WEEKLY REPORT – This plan includes a weekly report of your conversion results.

  • LEAD CONVERSIONS – This plan includes a weekly report of your conversion results along with leads tracking and leads conversion rates from many sources.  This plan also includes a historical leads comparisons.

  • SALES CONVERSIONS – This plan includes a weekly report of your conversion results along with sales tracking and sales conversion rates from many sources.  This plan also includes a historical sales comparisons.

  • LEAD & SALES CONVERSIONS – This plan includes everything already mentioned but the integration of leads and sales to look at this conversion rate.  This will include a full analysis of source, leads, lead conversion rate, sales and sales conversion rate.   All will been shown with historical comparisons.  Recommendations for improvements will be made.


Website Form


Phone Tracking


Website Landing Page


We can help with all your digital marketing needs!


Weekly Report

  • Weekly conversion results

Lead Conversions Results

  • Weekly conversion results
  • Leads conversion results

Sales Conversions Results

  • Weekly conversion results
  • Sales conversion results

Lead/Sales Conversions Results

  • Weekly conversion results
  • Lead/sales conversion results
  • Full analysis
  • Improvement recommendation


ML2 Solutions offer a number of digital marketing services to help your business generate more leads and convert them to sales.

Website Development

Your main Internet presence

Business Listings

Get your business on Internet directories

Paid Advertising

Paid Advertising gets your business directly to your audience

Conversion Rate Optimization

Improve conversion of a lead to a sale

Email Marketing

Communicate with your customers using email

Reputation Management

Reviews are the new word-of-mouth

Social Media

Connect with your customers on social media

Search Engine Optimization

Optimize search engine results

Content Marketing

Content for your target audience

Home Services Referrals

Get more referrals


Record and analysis your data

IT Projects

Create technology solutions

ML2 Solutions Guarantee


ML2 Solutions wants you to be satisfied with the digital marketing services you are paying for. If we can’t come to an agreement on how to complete your digital marketing services, we will refund your initial payment upon request with just a few conditions.  For more information on our guarantee.


Does your company need help with digital marketing? Fill out this form and we will get in touch with you for a FREE consultation. Or, schedule now.

Call us at 206-395-6522.

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