A domain name is easy to pick. You just think of a word or group of words. There are a few limitations that only letter, numbers and the hyphen can be used. They are case-insensitive. You then pick a Top-Level Domain to add to the end. Unfortunately, it is much harder because a domain name must be unique and domain names have been used since the 1980s and hundreds of millions have been taken already. So, the real challenge is going to be finding one. There are a couple of methods.
The first method is getting lucky and finding a domain name that no one has already taken. It is possible but not without some compromises. Part of the problem is that people purchase un-used domain names and try to sell them for a higher price. There is nothing illegal about this practice but does make it harder to find the name you really want. The second method is purchasing a domain name that is already taken. There are services to help with the process like Domain Agents. Their service is reasonable priced and might be worth a try.
The best method is finding an available domain name and purchasing it. Here are several websites that can help with the search and also recommending alternatives.
You might also want to check your domain name for unintended meanings.
So, if you first choice isn’t available. Here are some tips to brainstorming an alternative domain name.
- We recommend going with a “.com” domain name but there are hundreds of different options now available. If you can find one that fits your business industry, it may be a good fit.
- However, if the “.com” one is being used actively by a similar business, it may confuse your clients.
- Avoid numbers in your domain name as it might cause confusion between the number “2” and the word “two”.
- I know. I didn’t follow my own advice but I purchased the domain name a long time ago! 😉
- Hyphen might help but do make it harder to say your website domain name like company-name.com. Try saying it out loud first.
- Try to combine two or three words together. Change up the order.
- Be careful about making the domain name too long. Combining three words that are each 10 characters will make a 30 character long domain name which is a lot to type.
- If you already have an established business name and have been using it for years, try to find something that is close. You might be able to add a prefix or suffix to your business name and find an available name.
In the end, picking a domain name if your first choice is already taken is just a brainstorming and time exercise.