NEWS / BLOG
ML2 Solutions shares updates about our business along with digital marketing topics.
Helping you raise awareness and get more leads with digital marketing
LATEST ARTICLES
Should I use a landing page solution
A landing page is a dedicated website page that is focused on a specific goal like getting someone to join a newsletter or make a sale. There are a number [...]
What is a WordPress theme
WordPress uses themes to control the appearance and layout of content on a WordPress website. A theme may also have features related to the appearance. The key point is the [...]
What is a Google My Business account
A Google My Business account is a Google service that shows information about your business in Google Search and Maps. A Google My Business account is a business listing that [...]
How to create a lead generation website form
If your business involves selling services, your website should have a lead generation form. A lead generation form is similar to the typical contract form that most website have. But [...]
Why digital marketing fails
Digital marketing fails many times for a number of reasons. Like traditional marketing, it isn't necessarily easier though there are lower bars to entry. Marketing goals and strategy need to [...]
Why is digital marketing important
Digital marketing is important because marketing has changed from traditional methods. Though TV ads, radio ads and billboards still exist, people are interacting with the Internet for a large percentage [...]
ALL ARTICLES
Benefits of using Google Analytics on your website
A website needs to have analytics configured so you can learn more about your website visitors. A solution is to use Google Analytics. Google Analytics is a free and popular [...]
Why do telephone call tracking on your website
Typically, you add your business phone to your website so that people can call for your service or product. They call and someone answers the phone and that is about [...]
Buying a domain name
A domain name needs to be purchased from a domain registrar.  A domain registrar is a company that handles the selecting of domain name and all the technical configuration to [...]
Chamber of Commerce Virtual Forum
Recently, I have gave a presentation to The Chamber Collective. Here is the presentation description: With all the changes going on in the community and our businesses, marketing is as [...]
Article about web hosting for beginners
I recently contributed to an article about web hosting for beginners. Please check it out at One Hosting Center. https://onehostingcenter.com/best-web-hosting-for-beginners/
What is a “call to action”
A "call to action" is a marketing element that focusing on an action that you want them to perform. For example, on a sales website page, you might have a [...]
What is a Google Account
A Google account is required to create different Google services like Google Analytics and Google Search Console.  You can use the same Google Account to login into all your Google [...]
Why design your website for “mobile first”
The majority of people interact with your website using their smartphones instead of a traditional computer. So, it is important to design your website for the smaller screen size of [...]
How to pick a domain name
A domain name is part of the address you type into a web browser to go to a website. It is also part of an email address. It is a [...]
How does digital marketing help a business
A business needs marketing to get information about its products or services out to potential customers. Traditional marketing is things like TV ads, newspaper ads and radio ads. Digital marketing [...]
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