Digital marketing is important because marketing has changed from traditional methods. Though TV ads, radio ads and billboards still exist, people are interacting with the Internet for a large percentage of their day. Digital marketing is composed of methods that use the Internet. Digital marketing allows for more focused marketing as compared to the traditional broadcast methods. These methods can be targeted to specific audience that may be more interested in your products or services.
Digital marketing also allows for more tracking and analytics that aren’t possible with traditional methods. This helps to determine which digital marketing efforts are working and which aren’t. Additionally, digital marketing budgets can be fined tuned on a real-time basis. Digital marketing efforts can be created quickly with shorter lead times compared to things like TV ads or magazine ads.
To summarize, digital marketing is important because it used mediums that your potential customers are using on a daily basis.