Marketing is a competitive enterprise fraught with many opportunities for people with different skills and agendas. That said, measuring your marketing efforts can be tricky if you don’t know where to look. Many people waste their time trying to measure marketing efforts when they could be spending their time improving their own skills.

Knowing what to measure is an essential part of being an effective marketer. The problem is that measuring marketing efforts can be tricky, especially if you don’t have a good handle on your own business’ overall health.

Any new business relies on marketing and sales to survive. A healthy marketing budget will allow you to advertise to those who are likely to purchase your products or services. However, some common marketing mistakes are making decisions based on the amount of marketing rather than the effectiveness of it. It is important to remember that proper measurement is key to successful marketing. Marketing results from relationships where people choose to act on what they hear or read. Anytime you create an opportunity for customers to act and take action, make sure you take advantage of it!