Writing a call to action is an art form. Many beginners write something that doesn’t really tell the consumer what they should do. This might work in some cases, but in most cases people will discover what they were supposed to do after clicking through to something. The trick is to make sure you aren’t just putting words on a page, but actually guiding people toward doing something that will help them succeed in their day job or business.

Write a call to action that attracts customers to your product or service. You want readers to trust you with their information and make a decision about what you have to offer. Choose something people will remember and that sums up what your service or product is about.

Your call to action (CTA) tells potential customers what you offer and what action they should take next. You should write CTA’s that are specific, actionable and easy to understand. Calls to action work both ways – if your CTA is only meaningful to people who already bought something then it won’t convince anyone else to buy something else either.