A website needs to have analytics configured so you can learn more about your website visitors.  A solution is to use Google Analytics.  Google Analytics is a free and popular website analytics service by Google.  It allows you to learn a number of measurements and data about the visitors to your website.  You can configure it to track conversions that occur on your website.

The process to setup Google Analytics starts with creating an account.  This requires a Google Account.  You create an account by answering a few questions about your website.  The next step is to install some JavaScript code on your website.  A WordPress plugin called “Head, Footer and Post Injection” is a great solution.  It allows you to add any code to the head HTML section of your WordPress website.  Finally, you can test is the code is active by using the “Realtime” section in Google Analytics to confirm everything is working.

If you would like to learn how to setup Google Analytics on a WordPress website, check out a companion article on Digital Marketing Extreme.