A website typically has a common set of pages. These pages explain a business to a website visitor. The pages are home, about, contact, services, portfolio and privacy.
The Home page is the primary web page of a website. It should include most of the information about a business though in brief. More details can be found by linking to those specific website pages. A Home page should also be thought of as a general sales page. A visitor may only see the Home page so it should fully explaining what the business is selling.
The About page can include background information about the business. This could be the history or philosophy of the business. The About page should ask the questions of who, what and why about the business.
The Contact page should include information to contact the business. This includes a phone number, email address and physical address. If the business has a physical location, a map is nice to have and very helpful if it is a service area business. Social media links can be included on a Contact page too. Finally, many people like to have a contact form that information can be entered and then submitted.
A Services or Products page can list services or products that the business sells. All information about the services can be displayed included features and benefits. Pricing can also be listed.
A Portfolio page can show past work from the business. Many website visitors are trying to learn if the business can do the service so examples of past work are great. Testimonials or case studies can also be displayed on a Portfolio page.
A Privacy page can explain how the website handles data policies which are very important to visitors. Additional information about terms of use, disclaimers or return policies can be included.
If you would like to learn more about how to create typical website pages in WordPress, check out a companion article on Digital Marketing Extreme.
