A business website is your foundation for having an Internet presence. Some people like to do research before making a purchasing decision. So they try to learn more about a company’s products or services. This typically means going on the Internet to find out about a company. Though people might find a business on social media, the best place to present your business is a business website.
A business website gives you complete control for the content and layout of the website. If you only put information about your business on a social media platform, the social media network could change the appearance at any time. Or, they could only allow certain types of content or ways to interact with the content. Finally, the social media platform could suspend your account for any reason and you might not be able to get access again. You are in complete control of your business website.
A business website could be as small or large as you want. The website could just be one page with your contact information. Or, the website could have a few places that explain more about your company and listing the products or services you sell. A business website could also be much larger including your entire service or product catalog with integrated ecommerce to handle credit card processing and order notification. The options are up to you.
A business website can contain any content you want. The content could be in the form of text, images, audio or video. The content can be displayed in whatever arrangement you want with whatever interactivity you desire.
Search engines predominately show results that are websites. They might show a few videos or products but most of the results are different pages of websites. So, if you don’t have a business website, you won’t have much of a chance of showing up on search engines.
Business websites can have multiple forms of interactivity with a website visitor. This could be in the form of asking them to sign up for something in exchange for their email address. It could be a form they fill out with information to send them an estimate. It could be a full ecommerce solution to order something, pay by credit card and get shipping notification.
Finally, a business website can have analytics software installed. This software will show you what visitors to your website are doing. This will help you get a better understanding of what is resonating with your website visitor.
If you would like to learn more about how to build a business website using WordPress, check out a companion article on Digital Marketing Extreme.
