A “call to action” is a marketing element that focusing on an action that you want them to perform. For example, on a sales website page, you might have a “call to action” in the form of a button to click to get an estimate for your service. It is important to only have 1 “call to action” in your marketing media so you don’t confuse someone with what their next actin should be.
What is a “call to action”
About the Author: Matt Woicik
Matt is a digital marketing strategist and the owner of ML2 Solutions, a digital marketing agency. He helps businesses increase awareness and get more leads using digital marketing. New marketing methods are confusing, always changing and difficult to figure out. Matt helps to explain things and provide solutions with clear results.