Typically, you add your business phone to your website so that people can call for your service or product. They call and someone answers the phone and that is about it. You could ask them as part of your phone answering script how did they hear about you or something else that might help record some data about the phone call. But, you are missing a lot of information. Your website analytics knows a lot of information about a website visitor. If you change to a pool of phone numbers from a call tracking service, you can link those phone calls to website data to give a great picture of people who call your business.
Why do telephone call tracking on your website
About the Author: Matt Woicik
Matt is a digital marketing strategist and the owner of ML2 Solutions, a digital marketing agency. He helps businesses increase awareness and get more leads using digital marketing. New marketing methods are confusing, always changing and difficult to figure out. Matt helps to explain things and provide solutions with clear results.