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ML2 Solutions shares updates about our business along with digital marketing topics.
Helping you raise awareness and get more leads with digital marketing
LATEST ARTICLES
Determine who owns a domain name
For a number of reasons, you might want to learn who owes a domain name. When a domain name is registered, the entity that purchases the domain name has to [...]
Sending email from WordPress website
By default, a WordPress website sends email using the built-in functions of the programming language it was built with. This is the Mail function of PHP. Unfortunately, email sent this [...]
What does the Campaign Tracker for WordPress plugin do
Campaign Tracker is a WordPress plugin that helps you learn where your leads are coming form. It will take tracking information and add it to data that is entered into [...]
How to add Google Analytics to your WordPress website
Google Analytics is a free service from Google that will capture data about visitors to your website. This helps gain insight into your website visitors for a number of benefits. [...]
What is a website contact page
A contact page on your website is a typical page a website visitor looks for. The contact page should contain all your contact information like phone number, email address and [...]
Recommendation for website form WordPress plugin
If you are using WordPress for your website, one of the benefits is the large number of plugins to add extra features to your website. One example is a form [...]
ALL ARTICLES
Why you need a style guide
A style guide is a set of standards for the creation of content and branding for your business. The main reason for having a style guide is so that everyone [...]
What is a Facebook Page
A Facebook Page is a presence on the Facebook platform for your business. It is different than your personal account on Facebook that can have its own followers and interactions [...]
Why you need an editorial calendar
An editorial calendar is a list of upcoming content that you want to publish. There are a couple of benefits of having an editorial calendar. The first is it helps [...]
What is UTM tracking in Google Analytics
UTM tracking in Google Analytics allows you to determine where exactly someone is coming to your website from. This is done by putting parameters in the URL. UTM stands for [...]
What is a sales funnel 2
A sales funnel is a graphic representation of the process a customer takes to purchase your product or service. A sales funnel helps to visual your sales process and see [...]
What are Google Analytics goals
Google Analytics has a feature called goals. Goals enable you to count specific actions on your website. These actions are also called conversions. These goals could be when a person [...]
Benefit of video content
Video is one of the formats of content marketing and should be part of your content strategy. Compared to text, image and audio, video combines all three. This make video [...]
What are Google Analytics configuration recommendations
Google Analytics is a Google service to track statistics about your website. After you can create your account and adding the tracking code to your website, there are some recommended [...]
Why you need a content strategy
A content strategy helps you to plan ahead on what content you will produce for your content marketing. It answers why you are producing the content. The strategy could be [...]
Important values in Google Search Console
Google Search Console is a Google service which displays information about your website and how it is indexed by Google Search. The data will be visible once you add your [...]
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