An editorial calendar is a list of upcoming content that you want to publish. There are a couple of benefits of having an editorial calendar. The first is it helps you to batch future content so you are not being forced to create some content when you aren’t motivated. Second, an editorial calendar can help you develop themes or grouping of content that are related. Third, you can schedule upcoming content to match calendar dates like holidays. Finally, an editorial calendar gives you a framework to create the content in a similar way and have an outline for all the necessary components of the content.
Why you need an editorial calendar
About the Author: Matt Woicik
Matt is a digital marketing strategist and the owner of ML2 Solutions, a digital marketing agency. He helps businesses increase awareness and get more leads using digital marketing. New marketing methods are confusing, always changing and difficult to figure out. Matt helps to explain things and provide solutions with clear results.