Video is one of the formats of content marketing and should be part of your content strategy. Compared to text, image and audio, video combines all three. This make video very appealing to get your marketing message out to your intended audience.
The video can be a full production or simply something you capture on your smartphone. But the key is it moving images with sound. People enjoy watching video. This goes back to television but is also shown in the success of YouTube. Video is one of the easiest form of content to consume.