Campaign Tracker is a WordPress plugin that helps you learn where your leads are coming form.  It will take tracking information and add it to data that is entered into your website forms.  On your website, you may have a website form where a possible lead enters information to get a quote or schedule a call.  After the form is submitted, an email notification is typically sent with the data from the website form.  However, you don’t know any information about how that specific lead arrived on your website.

Campaign Tracker will allow you to add information to the notification email like referrer data.  But, you can also add Google Analytics UTM data.  Finally, you can add the GCLID information from Google Ads.  All this information can be added to the email notification and now you know where your lead found your website.