A content strategy helps you to plan ahead on what content you will produce for your content marketing.  It answers why you are producing the content.  The strategy could be to educate your potential customer why they need your product or services.  A content strategy should include the following items:

  • Who is viewing the content
  • What problems do they have
  • What formats will you make the content
  • Where will you publish the content
  • Who will manage the content