ML2 SOLUTIONS

If your business involves selling services, your website should have a lead generation form.  A lead generation form is similar to the typical contract form that most website have.  But instead of asking for a name, email address and comment, the lead generation form should have more fields.  These fields should ask for data that you need to reply back with to provide more information to help them understand your business service. These additional fields could be other contact information like phone number and address.  The fields might be data that helps you narrow down the price of your service.  Finally it is helpful to include a notes field where any questions or concerns could be written out. One thing to be aware of is not to ask for data that isn't absolutely necessary.  People may stop filling out the form if the requests are too personal or don't relate to the service.  Also, the longer the form is, the greater the barrier to filling it out completely. To summarize, a lead generation form on your business website is a great way to start [...]

Digital marketing fails many times for a number of reasons.  Like traditional marketing, it isn't necessarily easier though there are lower bars to entry.  Marketing goals and strategy need to be determined at the outset where doing traditional or digital marketing. One way that digital marketing can fail is really not learning how the method works.  For example, many of the digital ad platforms make it very easy to create an ad but there are still many configurations that are possible.  These configurations can help make your ad campaign more effective. Another way that digital marketing can fail is not reviewing the results to determine what is and isn't working.  For traditional marketing, a lot of the benefit was just creating the effort.  It was hard to measure real results.  But, with digital marketing, you can see the results in different data metrics.  However, if you don't leverage this data, the benefits of digital marketing are lost. To summarize, digital marketing can fail by not understanding how it works and not looking at data in the results.

Digital marketing is important because marketing has changed from traditional methods.  Though TV ads, radio ads and billboards still exist, people are interacting with the Internet for a large percentage of their day.  Digital marketing is composed of methods that use the Internet.  Digital marketing allows for more focused marketing as compared to the traditional broadcast methods.  These methods can be targeted to specific audience that may be more interested in your products or services. Digital marketing also allows for more tracking and analytics that aren't possible with traditional methods.  This helps to determine which digital marketing efforts are working and which aren't.  Additionally, digital marketing budgets can be fined tuned on a real-time basis.  Digital marketing efforts can be created quickly with shorter lead times compared to things like TV ads or magazine ads. To summarize, digital marketing is important because it used mediums that your potential customers are using on a daily basis.