NEWS / BLOG
ML2 Solutions shares updates about our business along with digital marketing topics.
Helping you raise awareness and get more leads with digital marketing
LATEST ARTICLES
Why use a CRM
A CRM (Customer Relationship Management) solution helps to organize your lead and sales processes. A CRM stores contact and company information. This information is then linked to leads or sales [...]
Create a style guide
A style guide is a document that includes information about different graphic design elements for your business. It could start simply with the electronic version of your business logo. Additional [...]
Create an editorial calendar
An editorial calendar is a list of the content you plan to create. The editorial calendar can also include when you plan to distribute the content and on which platform. [...]
Why you need a business website
A business website is your foundation for having an Internet presence. Some people like to do research before making a purchasing decision. So they try to learn more about a [...]
How to come up with content ideas
There are 4 main types of content you can create. These are text, images, audio and video. But, the ideas for the content can be varied. The best content to [...]
What content KPI should you measure
A KPI is a key performance indicator. For content, KPIs are a way to measure important metrics or values for your content. But, since this is about looking at content, [...]
ALL ARTICLES
Get more leads with Home Services website Deals
In you are in the home service industry, home services website deals are a great way to get more leads. People typically go to home services websites like Angie's List [...]
What are WordPress configurations
WordPress is a fully functional website right after installation. However, there are some initial configuration steps are should be done. These are related to sample content and settings. WordPress is [...]
Get more leads with remarketing ads
Remarketing ads are a great way to get more leads. Remarketing ads are typically display ads but appear when certain conditions are met. This is what makes remarketing ads unique. [...]
Get more leads with Search ads
Search ads can help you get more leads. Search ads are displayed in the results of queries made to search engines like Google and Bing. They appear at the top [...]
What are WordPress updates
WordPress is software used to create a website. Like other software, there are reasons to update it. One reason is to get new features from the software developers. Other reason [...]
Get more leads with Display ads
Display ads can help you get more leads. A display ad is typically an advertisement that is graphical in nature that is placed on websites, apps or social media. A [...]
Determine who owns a domain name
For a number of reasons, you might want to learn who owes a domain name. When a domain name is registered, the entity that purchases the domain name has to [...]
Sending email from WordPress website
By default, a WordPress website sends email using the built-in functions of the programming language it was built with. This is the Mail function of PHP. Unfortunately, email sent this [...]
What does the Campaign Tracker for WordPress plugin do
Campaign Tracker is a WordPress plugin that helps you learn where your leads are coming form. It will take tracking information and add it to data that is entered into [...]
How to add Google Analytics to your WordPress website
Google Analytics is a free service from Google that will capture data about visitors to your website. This helps gain insight into your website visitors for a number of benefits. [...]
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