Remarketing ads are a great way to get more leads. Remarketing ads are typically display ads but appear when certain conditions are met. This is what makes remarketing ads unique.
The remarketing means the person has already interacted with your brand on the Internet. This is typically when someone visits your website or your social media account. That visitor is marked anonymously with a tracking mechanism. This gives you the option to show a specific ad to that group of people based on the fact they already interacted with your website for example.
The remarketing ads can have a more targeted message based on the original action. Since the visitor is now familiar with your marketing message, they may be more interested in the ad because the ad is more personalized. Thus, they are more likely to engage with the ad which gives a higher probability that it may turn into a lead.
Matt is a digital marketing strategist and the owner of ML2 Solutions, a digital marketing agency. He helps businesses increase awareness and get more leads using digital marketing. New marketing methods are confusing, always changing and difficult to figure out. Matt helps to explain things and provide solutions with clear results.