There are 4 main types of content you can create.  These are text, images, audio and video.  But, the ideas for the content can be varied.  The best content to create is content that will resonate with your target audience.  For example, you could explain more about your product or service.  This will help people make a decision if they want to purchase from you.  Another example is more information about you or your business.  People want to develop a level a trust with you or your business before they purchase.  So, give them more background information on how your business runs.

The ideas for content are almost limitless but remember to focus on how the content can educate and help your target audience.