Display ads can help you get more leads. A display ad is typically an advertisement that is graphical in nature that is placed on websites, apps or social media. A display ads promotes a marketing message using images, videos, audio or text. Display ads are sometimes called banner ads.
A display ad is a great way to generate awareness for your brand’s products or services. Since display ads show up when a person is interacting with a website or on social media, the person isn’t looking for your business. Although a form of interruption marketing, display ads can be used effectively because it allows you to get your marketing message out.
Display ads are typically purchased based on impressions or the number of times the ad is seen. This typically means the cost is lower than other forms of Internet advertising.