A CRM (Customer Relationship Management) solution helps to organize your lead and sales processes. A CRM stores contact and company information. This information is then linked to leads or sales steps. All the activities for your leads and sales processes can be recorded.
The main benefit of a CRM is recording all this information in a database so the information isn’t kept only by the people doing the work or not recorded at all. This allows other team members to help out or cover for someone when sick or they leave the company. For the business management, a CRM can give an overview of all the lead and sales work to look for patterns and to monitor progress.