Search ads can help you get more leads.  Search ads are displayed in the results of queries made to search engines like Google and Bing.  They appear at the top of the search results so are easy to find.  They are related to the search that was made so they match the intent of the person searching.

A search ad is a great way to get your marketing message in front of possible customers.  Since they are searching for something, they are looking for information or are ready to buy.

Search ads are typically purchased on a model of pay per click.  The advertiser pays when their ad is clicked but not when the ad is shown.  This can result in higher costs because many advertisers are bidding for the same searches.