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ML2 Solutions shares updates about our business along with digital marketing topics.
Helping you raise awareness and get more leads with digital marketing
LATEST ARTICLES
Benefit of video content
Video is one of the formats of content marketing and should be part of your content strategy. Compared to text, image and audio, video combines all three. This make video [...]
What are Google Analytics configuration recommendations
Google Analytics is a Google service to track statistics about your website. After you can create your account and adding the tracking code to your website, there are some recommended [...]
Why you need a content strategy
A content strategy helps you to plan ahead on what content you will produce for your content marketing. It answers why you are producing the content. The strategy could be [...]
Important values in Google Search Console
Google Search Console is a Google service which displays information about your website and how it is indexed by Google Search. The data will be visible once you add your [...]
What is content marketing 3
Content marketing is creating content that is targeted at a specific audience. It is a strategy to create content that your potential customers are looking for. This will generate more [...]
Benefits of using WP Engine for your website
WP Engine is a managed WordPress website hosting company. Unlike traditional website hosting companies, WP Engine only allows you to install WordPress in your account. This allows them to provide [...]
ALL ARTICLES
Created printed sales material
Your business still needs to have printed sales material even if you are using digital marketing. This starts with a business card but can include other things like a sales [...]
Small Business IT – Digital Marketing Fundamentals
Why do you need IT for your small business? This video will go over what is information technology (IT), email hosting, customer relationship management (CRM) and line-of-business solution. #IT [...]
Paid advertising needs conversion tracking
If you are using paid advertising to reach your potential customers, you need to configure conversion tracking. Conversion tracking is a system to determine if traffic from a paid ad [...]
Best online marketing strategies for small home service businesses
This article discusses a number of strategies. They are: Advertise on social media Google ads Google My Business Content marketing Host a webinar Run an online coupon For my details, [...]
Small Business Analytics – Digital Marketing Fundamentals
Why do you need analytics for your small business? This video will go over what are analytics, examples, analytics strategy and specific methods. #analytics
7 tips for marketing a service business
This articles lists 7 tips. They are: Reel in customers with incentives Stay in touch Make use of social networking Stock up on business cards Connect with the community Get [...]
Your website needs a call to action
You website needs to explain your products and services along with providing contact information. But the key thing your website needs to do is provide a call to action. A [...]
Making sense of online marketing for home service businesses
97% of consumers go online to find a local service business and 55% of home service customers run a search before scheduling an appointment. For my details, https://blogs.constantcontact.com/watch-making-sense-of-online-marketing-for-home-building-businesses/
Small Business Content Marketing – Digital Marketing Fundamentals
Why do you need content marketing for your small business? This video will go over what is content marketing, formats, content marketing strategy, copywriting and examples. #contentmarketing
Personalize email marketing subject lines
To encourage people to open your marketing emails, it helps to personal the email subject line. Most email marketing services allow the ability to merge different data fields into an [...]
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