If you are using paid advertising to reach your potential customers, you need to configure conversion tracking. Conversion tracking is a system to determine if traffic from a paid ad converted into a lead.
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About the Author: Matt Woicik
Matt is a digital marketing strategist and the owner of ML2 Solutions, a digital marketing agency. He helps businesses increase awareness and get more leads using digital marketing. New marketing methods are confusing, always changing and difficult to figure out. Matt helps to explain things and provide solutions with clear results.
