Content marketing is creating content that is targeted at a specific audience.  It is a strategy to create content that your potential customers are looking for.  This will generate more traffic to your website because the content matches what people are looking for.  Additionally, you can create content that matching different points in the buying process.   Finally, this content can help your website and your company build authority and credibility in your industry.

Content marketing can make more money by creating exactly what people are searching for.  The content is targeting specifically at what people are looking for.   The content can be in many formats like text, images, audio and video.  People may have a preference from one media type over another and that too is helping them find what they are looking for.  Though the content will take time and money to create, you only need to check it once and it can be accessed many times