To encourage people to open your marketing emails, it helps to personal the email subject line. Most email marketing services allow the ability to merge different data fields into an email marketing campaign. The best way to personalize is to use the customer’s first name.
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About the Author: Matt Woicik
Matt is a digital marketing strategist and the owner of ML2 Solutions, a digital marketing agency. He helps businesses increase awareness and get more leads using digital marketing. New marketing methods are confusing, always changing and difficult to figure out. Matt helps to explain things and provide solutions with clear results.
