ML2 SOLUTIONS

Have a call-to-action (CTA) in place at all times. It doesn't need to be the same one; that's not the point. The point is, you need one. It needs to be something that occurs to you when an article is wrapping up and you're thinking about how to get people to engage. Something like "Tell me your story" or "What questions do you have about this topic?" or "Join our newsletter" or whatever. The reason for this is because there are a lot of articles out there, and yours will probably compete with a lot of similar articles for people's attention, and people don't have a lot of time, so if your article is not different from other articles in some way, it will just get lost in the shuffle. That means it needs a CTA. It needs to do something that will make someone notice it when they're scanning through their feed or whatever. If you are trying to sell something, you want to do it in the most straightforward way possible. You want to make it as easy as possible for people [...]

Creating a marketing vision allows you to focus your energy on the things that will get you results instead of wasting time thinking about the things you aren't going to get done. The most important part of a Marketing Plan is identifying your overall target market and target goals. Before you create a marketing plan, determine what is your ultimate goal. What do you want more? More customers? More press? More money? The answer to this question can provide direction to your marketing efforts. Once you have this, you can create marketing strategies that work in conjunction with the goals you have chosen. Marketing isn't easy, but it does offer many rewards if you work on it. Once you have a direction for your marketing efforts, break the project down into sub-topics based on the problems or needs that you see. Each problem or need will allow you to create a series of specific tasks that relate to that problem. Once you have the tasks in place, write a goal for each one and design a timeline for when you intend to complete them. [...]

Marketing is a competitive enterprise fraught with many opportunities for people with different skills and agendas. That said, measuring your marketing efforts can be tricky if you don't know where to look. Many people waste their time trying to measure marketing efforts when they could be spending their time improving their own skills. Knowing what to measure is an essential part of being an effective marketer. The problem is that measuring marketing efforts can be tricky, especially if you don't have a good handle on your own business' overall health. Any new business relies on marketing and sales to survive. A healthy marketing budget will allow you to advertise to those who are likely to purchase your products or services. However, some common marketing mistakes are making decisions based on the amount of marketing rather than the effectiveness of it. It is important to remember that proper measurement is key to successful marketing. Marketing results from relationships where people choose to act on what they hear or read. Anytime you create an opportunity for customers to act and take action, make sure you take [...]