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ML2 Solutions shares updates about our business along with digital marketing topics.
Helping you raise awareness and get more leads with digital marketing
LATEST ARTICLES
Why you need a style guide
A style guide is a set of standards for the creation of content and branding for your business. The main reason for having a style guide is so that everyone [...]
What is a Facebook Page
A Facebook Page is a presence on the Facebook platform for your business. It is different than your personal account on Facebook that can have its own followers and interactions [...]
Why you need an editorial calendar
An editorial calendar is a list of upcoming content that you want to publish. There are a couple of benefits of having an editorial calendar. The first is it helps [...]
What is UTM tracking in Google Analytics
UTM tracking in Google Analytics allows you to determine where exactly someone is coming to your website from. This is done by putting parameters in the URL. UTM stands for [...]
What is a sales funnel 2
A sales funnel is a graphic representation of the process a customer takes to purchase your product or service. A sales funnel helps to visual your sales process and see [...]
What are Google Analytics goals
Google Analytics has a feature called goals. Goals enable you to count specific actions on your website. These actions are also called conversions. These goals could be when a person [...]
ALL ARTICLES
Benefit of video content on a website
Traditionally, websites have had text and images for content. But, video content allows you to communicate concepts more effectively.  A video can show your service or product to really give [...]
5 Facebook Advertising Tips for Service-Based Businesses
This article discusses 5 Facebook Advertising tips. They are: Know your consumer buying journey Actively manage your Facebook Page Get results by choosing your goal wisely Target ads to your [...]
Identify your target market
It is important to identify your target market in your marketing efforts. This starts with doing industry research. Next, you would do market research to identify characteristics of your target [...]
7 simple marketing tools that will give your home service business an edge
This article discussed marketing tools. They are: Moz Local Squarespace Buffer Goodbits UniTel Voice ServiceTitan Phone Integration Postable For more details, https://www.servicetitan.com/blog/home-service-marketing-tools
Why use Google Analytics
Google Analytics is a free service from Google that allows you to see analytics on your website. A small piece of code needs to be installed on all the web [...]
5 marketing practices for your service-based business
This article discusses marketing practices. They are: Find you unique position Optimize your visibility Sell value not price Formalize and revise strategy Gift your clients For more details, https://medium.com/the-mission/5-marketing-practices-for-your-service-based-business-c3f9a024f34d
Create a mobile-first website
The majority of websites are now viewed on a smartphone. A website looks different on a desktop computer and a smartphone due to the screen sizes. You should think of [...]
6 ways to promote your home business
This article discusses ways to promote your home business. They are: Build a blog Be a social butterfly Buy an ad Get famous List it Go local For more details, [...]
Benefits of a CRM
A CRM (Customer Relationship Management) system provides a way for your to organize and track your sales process. You enter your leads and then create opportunities. In the opportunities, you [...]
42 low-cost ways to promote your business
This article discusses a number of ways to promote your business. Here are a couple: Setup a business listing on Google and Bing Make a business card Post regular on [...]
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