A CRM (Customer Relationship Management) system provides a way for your to organize and track your sales process. You enter your leads and then create opportunities. In the opportunities, you track all the interactions you have with your leads. All this data allows you to look at the different aspects of your sales process to look for improvements.
About the Author: Matt Woicik
Matt is a digital marketing strategist and the owner of ML2 Solutions, a digital marketing agency. He helps businesses increase awareness and get more leads using digital marketing. New marketing methods are confusing, always changing and difficult to figure out. Matt helps to explain things and provide solutions with clear results.