It is important to identify your target market in your marketing efforts. This starts with doing industry research. Next, you would do market research to identify characteristics of your target market. Finally, you have information to determine your target audience in your target market.
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About the Author: Matt Woicik
Matt is a digital marketing strategist and the owner of ML2 Solutions, a digital marketing agency. He helps businesses increase awareness and get more leads using digital marketing. New marketing methods are confusing, always changing and difficult to figure out. Matt helps to explain things and provide solutions with clear results.
