Here are some tips for Google Adwords:
- Target the ads to a potential customer
- Target one product in one ad
- Link the ad directly to the products web page
- Bid for a good position for your ad
- But don’t over-stretch for budget
- A top listing is good for exposure but may produce clicks that are not really potential customers, just people who click on the first link
- Monitor and adjust keywords as needed
- Embed keywords in the ad especially the title but don’t overload
- Write the ad in natural language
- Use all of your allowed characters
- Test your ad and tweak as necessary
- Monitor the performance of your ad
- Watch for click fraud