Google Adwords Tips

By Matt Woicik|2021-05-02T17:09:57-07:00November 27th, 2012|Categories: Advertising|Tags: Adwords|

Here are some tips for Google Adwords:

Target the ads to a potential customer
Target one product in one ad
Link the ad directly to the products web page
Bid for a good position for your ad
- But don’t over-stretch for budget
A top listing is good for exposure but may produce clicks that are not really potential customers, just people who click on the first link
Monitor and adjust keywords as needed
Embed keywords in the ad especially the title but don’t overload
Write the ad in natural language
Use all of your allowed characters
Test your ad and tweak as necessary
Monitor the performance of your ad
Watch for click fraud

About the Author: Matt Woicik

Matt is a digital marketing strategist and the owner of ML2 Solutions, a digital marketing agency. He helps businesses increase awareness and get more leads using digital marketing. New marketing methods are confusing, always changing and difficult to figure out. Matt helps to explain things and provide solutions with clear results.