There are a few tips for creating a good email campaign:

  • Identify a purpose for the email.
  • Create the email in HTML.
  • Determine the frequency.
  • Create your email exactly like you would a web page.  Make sure to use all the same techniques like content, title, images, etc.
  • Create a subject line that will make someone click on it without sounding spammy.
  • Determine the best day and time to send the email.
    • Mondays and Fridays are not the best days.  Tuesday and Thursdays are better.
    • The best time is between 7:00 AM and 10:30 AM.