Email Campaign

By Matt Woicik|2021-05-02T17:09:57-07:00November 20th, 2012|Categories: Advertising|

There are a few tips for creating a good email campaign:

Identify a purpose for the email.
Create the email in HTML.
Determine the frequency.
Create your email exactly like you would a web page. Make sure to use all the same techniques like content, title, images, etc.
Create a subject line that will make someone click on it without sounding spammy.
Determine the best day and time to send the email.
- Mondays and Fridays are not the best days. Tuesday and Thursdays are better.
- The best time is between 7:00 AM and 10:30 AM.

About the Author: Matt Woicik

Matt is a digital marketing strategist and the owner of ML2 Solutions, a digital marketing agency. He helps businesses increase awareness and get more leads using digital marketing. New marketing methods are confusing, always changing and difficult to figure out. Matt helps to explain things and provide solutions with clear results.