There are a few tips for creating a good email campaign:
- Identify a purpose for the email.
- Create the email in HTML.
- Determine the frequency.
- Create your email exactly like you would a web page. Make sure to use all the same techniques like content, title, images, etc.
- Create a subject line that will make someone click on it without sounding spammy.
- Determine the best day and time to send the email.
- Mondays and Fridays are not the best days. Tuesday and Thursdays are better.
- The best time is between 7:00 AM and 10:30 AM.