Online reviews are the new word-of-mouth referrals.  People don’t typical ask a family member or friend for a recommendation.  They start researching businesses online by doing a website search.  They many go to a number of company websites and read about the computer.  They will probably look for a testimonials or case study section.  They also will check out dedicated review websites and see if the company is listed.

The reason you want to get more online reviews is so your business seems current.  If the last review posted is over a year old, for example, it makes your company seem outdated and they might wonder if something is wrong.