A marketing plan is important for your business because it outlines what marketing are you doing.  A marketing plan outlines where methods you are using and what steps you are taking.  The plan should also have goals and ways to track results.  Without a marketing plan, you are just making it up and will have no way to see if you marketing is successful.

Here is an outline of a marketing plan:

  • Business summary
  • Business initiatives
  • Target marketing
  • Marketing strategy
  • Budget
  • Measurement methods
  • Marketing channels