It is very important to identify your target audience for your marketing efforts. Marketing is about getting your message out to people interested in your services or products. But not everyone is an ideal customer. Your services or products might appeal to many different types of people but you should market to them in different ways. This is why is important to identify your target audience so you can craft your marketing message to them specifically.
Why identify your target audience
About the Author: Matt Woicik
Matt is a digital marketing strategist and the owner of ML2 Solutions, a digital marketing agency. He helps businesses increase awareness and get more leads using digital marketing. New marketing methods are confusing, always changing and difficult to figure out. Matt helps to explain things and provide solutions with clear results.