LinkedIn is another great social network to use to try to research your potential customers. Though not as big as Facebook or Twitter, LinkedIn is more about making connections with other businesses and the employees at those businesses. So, depending on the products and services you are selling, LinkedIn may be a good fit for your business.
The first step is to create a personal profile. You will enter information similar to what would be on your resume. Then, you can create a company page for your business.