Once you have someone looking at your website, you need them to take action. This is a “call-to-action”. It could be to call your phone number or fill out a website form. You can inspire them to take action by using an action word or highlighting the action with a different color.
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About the Author: Matt Woicik
Matt is a digital marketing strategist and the owner of ML2 Solutions, a digital marketing agency. He helps businesses increase awareness and get more leads using digital marketing. New marketing methods are confusing, always changing and difficult to figure out. Matt helps to explain things and provide solutions with clear results.
