Social media posts can contain text, images or videos.  But, there is a special piece of content you can use in social media posts.  It is called a hashtag.  It is text that starts with the pound symbol (#).  That text is now treated differently depending on the social media network.  Typically it becomes a key term that allows the social media to be discovered by searching for that term or hashtag.  It is a way to group or categorize the social media post.

The way hashtags can be used to get more leads is by using a hashtag to have your social media posts show up when people are looking for that hashtag.  So, someone doesn’t need to be specifically following your social media account to see your post.  Hashtags can raise awareness for your business.