Business listings can help you get more leads. Business listings are descriptions and contact information for your business on Internet websites. The listings can include your business website, phone number and other contact information. The benefit is the increased visibility for your business which may create more leads.
An additional benefit is the business listings show other similar businesses. Someone may be searching for your competitor but find your business listing. They may then compare your business to that one they were original looking for. This also could bring you more leads.