SEO stands for Search Engine Optimization and PPC stands for Pay Per Click. SEO is a technique to help optimize your website to appear higher in a search engine results for a given search query. These are also called “organic” results. PPC is a type of paid advertising on the Internet where you pay to place your marketing message. You only pay if someone clicks on your ad. These are called “paid” results.
Difference between SEO and PPC
About the Author: Matt Woicik
Matt is a digital marketing strategist and the owner of ML2 Solutions, a digital marketing agency. He helps businesses increase awareness and get more leads using digital marketing. New marketing methods are confusing, always changing and difficult to figure out. Matt helps to explain things and provide solutions with clear results.