Customer Relationship Management (CRM) can be a very critical part of your business. When people say “CRM”, they are typically referring to a solution software that allows them to manage the business sale process.

Most CRM solutions allow the recording different data. These are:

  • Accounts or companies
  • Contacts
  • Leads
  • Opportunities or deals
  • Sales Cycle or Process
  • Activities

The key that the CRM solution brings is that these data points are linked to together in relationships. Contacts are linked to accounts. Accounts or contacts maybe leads. Deals are linked to accounts and the sales cycle. All the different elements have activities like phone calls, meetings and other actions.

The major benefit of using a CRM is to have a central database to store of this data and relationships. For the business, they allows anyone involved with the sales process to have an understanding of what has been done and what still needs to be done.

Another benefit for the business is the ability to see the big picture of the entire sales effort in the form of reports and dashboards. The data can be presented in many different ways to help answer questions and make decisions.

A CRM (Customer Relationship Management) system records the data and relationships of your sales operation and gives you the ability to track and mange it.