Paid advertising is a term used for advertising on the Internet. There are many different types of paid advertising. Some are very different from the content the advertising is around like a banner ad on a website. Other paid advertising is a piece of content that might seem like other content like a sponsored post on Facebook or a promoted tweet on Twitter. The key on how paid advertising is different is the placement of the content requires payment.
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About the Author: Matt Woicik
Matt is a digital marketing strategist and the owner of ML2 Solutions, a digital marketing agency. He helps businesses increase awareness and get more leads using digital marketing. New marketing methods are confusing, always changing and difficult to figure out. Matt helps to explain things and provide solutions with clear results.
