Google AdWords has the ability to add extra information in the form of ad extensions. There are a number of extensions:
- Sitelink – links to other website pages
- Callout – short words description your business
- Structured snippet – text organized in pre-defined headers and custom values
- Call – show phone number
- Message – directly send a text message
- Location – add an address
- Affiliate Location – for retail chains
- Price – can show service and price
- App – for app downloads
- Promotion – only available on specific holidays
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