You need to manage your online reviews because your potential customers look at the to determine if they should do business with you. Online reviews are the new “word-of-mouth”. People still ask their friends and co-workers for a recommendations but as part of their evaluation, they will probably look at online reviews to see what others are saying about your business.
The first step is to find out if you already have places were people are leaving reviews of your business. Profiles can be created for you. But, you can claim the profiles by proving you are the business owners. You can then comment on the existing reviews.
If you don’t have online reviews, you should create profiles for your business. The review website you should start with are:
- Google My Business
- Bing Places
The process of managing your reviews is to respond to the reviews that are left. This includes both good and negative reviews. It is important to show that you are engaged with your customers.