Business listings or online citations are other websites where you business information in displayed on the Internet. The most typical business information is your name, address and phone number. This is referred to as NAP (Name, Address, Phone). Business listings can also have other business information like your website, business hours, business description, logo, photos and business reviews.
Business listings accomplish a number of things.
- They provide an easy way for your potential or current customers to contact you.
- They display your business next to your competitors.
- They show social proof in the form of customer reviews.
- Search engines use them to confirm your business is the same since your NAP appears on a number of websites.