Your North Sound, WA business data is very important and should be tracked. The reason is because without this data you really don’t have an idea of how your business is operating. The data you should track follows the stages of your business cycle which are:

  • Marketing
  • Leads
  • Sales
  • Operations
  • Customer Service
  • Reputation

There are many data points in each cycle of business. Marketing includes your advertising sources or website traffic. Leads includes the number of email quotes and phone calls your business receives. Sales includes the number of proposal you write and the number of sales your close. Operations could include the number of appointments you make and the number of products you ship. Customer service includes feedback from your customers. Reputation includes the number and rating of reviews about your business.

All of these data shows you different aspects of your business. This data is important because it is your business.