{"id":4683,"date":"2021-03-04T09:00:00","date_gmt":"2021-03-04T17:00:00","guid":{"rendered":"https:\/\/ml2solutions.com\/?p=4683"},"modified":"2021-05-02T17:03:03","modified_gmt":"2021-05-03T00:03:03","slug":"utm-parameters-in-google-analytics-reports","status":"publish","type":"post","link":"https:\/\/ml2solutions.com\/how-to\/utm-parameters-in-google-analytics-reports\/","title":{"rendered":"UTM parameters in Google Analytics reports"},"content":{"rendered":"<p>UTM parameters are a technique to track visitors to your website.\u00a0 They are values that are added to a URL.<\/p>\n<p>UTM parameters are values for the parameters of source, medium and name.<\/p>\n<p>URLs with UTM parameters can be placed on a number of places on the Internet like other websites, social media, paid ads and any content you create with a link.<\/p>\n<p>UTM parameters don&#8217;t require any configuration to be tracked by Google Analytics.\u00a0 They are automatic.\u00a0 The values that you set for the parameters will automatically show up in Google Analytics for the dimensions of source, medium and name.<\/p>\n<p>UTM parameters are easy to see in a couple of reports in Google Analytics.\u00a0 One report is in the Acquisition grouping, then All Traffic and the Source\/Medium report.\u00a0 The other report is also in the Acquisition grouping, then Campaigns and the All Campaigns reports.\u00a0 But, UTM parameters can show up in any report that can have a second dimension added.<\/p>\n<p>If you would like to learn more about <a href=\"https:\/\/digitalmarketingextreme.com\/how-to\/how-to-see-utm-parameters-in-google-analytics-reports\/\" target=\"_blank\" rel=\"noopener\">how to see UTM parameters in Google Analytics reports<\/a>, check out a companion article on Digital Marketing Extreme.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UTM parameters are a technique to track visitors to your website.\u00a0 They are values that are added to a URL. UTM parameters are values for the parameters of source, medium [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4684,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[245],"tags":[18],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UTM parameters in Google Analytics reports - ML2 Solutions<\/title>\n<meta name=\"description\" content=\"UTM parameters in Google Analytics reports UTM parameters are a technique to track visitors to your website.\u00a0 They are values that are added to a URL. UTM parameters are values for the parameters\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ml2solutions.com\/how-to\/utm-parameters-in-google-analytics-reports\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UTM parameters in Google Analytics reports - ML2 Solutions\" \/>\n<meta property=\"og:description\" content=\"UTM parameters in Google Analytics reports UTM parameters are a technique to track visitors to your website.\u00a0 They are values that are added to a URL. UTM parameters are values for the parameters\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ml2solutions.com\/how-to\/utm-parameters-in-google-analytics-reports\/\" \/>\n<meta property=\"og:site_name\" content=\"ML2 Solutions\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ml2solutions\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ml2solutions\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-04T17:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-03T00:03:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ml2solutions.com\/wp-content\/uploads\/2021\/03\/ML2-utm-reports.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Matt Woicik\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ml2solutions\" \/>\n<meta name=\"twitter:site\" content=\"@ml2solutions\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matt Woicik\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ml2solutions.com\/how-to\/utm-parameters-in-google-analytics-reports\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ml2solutions.com\/how-to\/utm-parameters-in-google-analytics-reports\/\"},\"author\":{\"name\":\"Matt Woicik\",\"@id\":\"https:\/\/ml2solutions.com\/#\/schema\/person\/19d4de8c6be3e95b8d97ac99910766bd\"},\"headline\":\"UTM parameters in Google Analytics reports\",\"datePublished\":\"2021-03-04T17:00:00+00:00\",\"dateModified\":\"2021-05-03T00:03:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ml2solutions.com\/how-to\/utm-parameters-in-google-analytics-reports\/\"},\"wordCount\":194,\"publisher\":{\"@id\":\"https:\/\/ml2solutions.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/ml2solutions.com\/how-to\/utm-parameters-in-google-analytics-reports\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ml2solutions.com\/wp-content\/uploads\/2021\/03\/ML2-utm-reports.jpg\",\"keywords\":[\"Google Analytics\"],\"articleSection\":[\"How To\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ml2solutions.com\/how-to\/utm-parameters-in-google-analytics-reports\/\",\"url\":\"https:\/\/ml2solutions.com\/how-to\/utm-parameters-in-google-analytics-reports\/\",\"name\":\"UTM parameters in Google Analytics reports - ML2 Solutions\",\"isPartOf\":{\"@id\":\"https:\/\/ml2solutions.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ml2solutions.com\/how-to\/utm-parameters-in-google-analytics-reports\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ml2solutions.com\/how-to\/utm-parameters-in-google-analytics-reports\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ml2solutions.com\/wp-content\/uploads\/2021\/03\/ML2-utm-reports.jpg\",\"datePublished\":\"2021-03-04T17:00:00+00:00\",\"dateModified\":\"2021-05-03T00:03:03+00:00\",\"description\":\"UTM parameters in Google Analytics reports UTM parameters are a technique to track visitors to your website.\u00a0 They are values that are added to a URL. UTM parameters are values for the parameters\",\"breadcrumb\":{\"@id\":\"https:\/\/ml2solutions.com\/how-to\/utm-parameters-in-google-analytics-reports\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ml2solutions.com\/how-to\/utm-parameters-in-google-analytics-reports\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ml2solutions.com\/how-to\/utm-parameters-in-google-analytics-reports\/#primaryimage\",\"url\":\"https:\/\/ml2solutions.com\/wp-content\/uploads\/2021\/03\/ML2-utm-reports.jpg\",\"contentUrl\":\"https:\/\/ml2solutions.com\/wp-content\/uploads\/2021\/03\/ML2-utm-reports.jpg\",\"width\":960,\"height\":540,\"caption\":\"UTM parameters in Google Analytics reports\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ml2solutions.com\/how-to\/utm-parameters-in-google-analytics-reports\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ml2solutions.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How To\",\"item\":\"https:\/\/ml2solutions.com\/category\/how-to\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"UTM parameters in Google Analytics reports\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ml2solutions.com\/#website\",\"url\":\"https:\/\/ml2solutions.com\/\",\"name\":\"ML2 Solutions\",\"description\":\"Helping you get more leads and make more sales\",\"publisher\":{\"@id\":\"https:\/\/ml2solutions.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ml2solutions.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ml2solutions.com\/#organization\",\"name\":\"ML2 Solutions\",\"url\":\"https:\/\/ml2solutions.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ml2solutions.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ml2solutions.com\/wp-content\/uploads\/2016\/04\/ML2logo.png\",\"contentUrl\":\"https:\/\/ml2solutions.com\/wp-content\/uploads\/2016\/04\/ML2logo.png\",\"width\":303,\"height\":54,\"caption\":\"ML2 Solutions\"},\"image\":{\"@id\":\"https:\/\/ml2solutions.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ml2solutions\",\"https:\/\/x.com\/ml2solutions\",\"https:\/\/www.instagram.com\/ml2solutions\/\",\"https:\/\/www.pinterest.com\/ml2solutions\/\",\"https:\/\/www.youtube.com\/channel\/UCtOfam7a6aMf3Xtf6hBuJdA\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/ml2solutions.com\/#\/schema\/person\/19d4de8c6be3e95b8d97ac99910766bd\",\"name\":\"Matt Woicik\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ml2solutions.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/92207c6315825666c3cc9632c4b40d7c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/92207c6315825666c3cc9632c4b40d7c?s=96&d=mm&r=g\",\"caption\":\"Matt Woicik\"},\"description\":\"Matt is a digital marketing strategist and the owner of ML2 Solutions, a digital marketing agency. He helps businesses increase awareness and get more leads using digital marketing. New marketing methods are confusing, always changing and difficult to figure out. Matt helps to explain things and provide solutions with clear results.\",\"sameAs\":[\"https:\/\/ml2solutions.com\",\"https:\/\/www.facebook.com\/ml2solutions\",\"https:\/\/www.instagram.com\/ml2solutions\/\",\"https:\/\/www.linkedin.com\/company\/ml2solutions\/\",\"https:\/\/www.pinterest.com\/ml2solutions\/\",\"https:\/\/x.com\/ml2solutions\",\"https:\/\/www.youtube.com\/channel\/UCtOfam7a6aMf3Xtf6hBuJdA\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"UTM parameters in Google Analytics reports - ML2 Solutions","description":"UTM parameters in Google Analytics reports UTM parameters are a technique to track visitors to your website.\u00a0 They are values that are added to a URL. UTM parameters are values for the parameters","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ml2solutions.com\/how-to\/utm-parameters-in-google-analytics-reports\/","og_locale":"en_US","og_type":"article","og_title":"UTM parameters in Google Analytics reports - ML2 Solutions","og_description":"UTM parameters in Google Analytics reports UTM parameters are a technique to track visitors to your website.\u00a0 They are values that are added to a URL. UTM parameters are values for the parameters","og_url":"https:\/\/ml2solutions.com\/how-to\/utm-parameters-in-google-analytics-reports\/","og_site_name":"ML2 Solutions","article_publisher":"https:\/\/www.facebook.com\/ml2solutions","article_author":"https:\/\/www.facebook.com\/ml2solutions","article_published_time":"2021-03-04T17:00:00+00:00","article_modified_time":"2021-05-03T00:03:03+00:00","og_image":[{"width":960,"height":540,"url":"https:\/\/ml2solutions.com\/wp-content\/uploads\/2021\/03\/ML2-utm-reports.jpg","type":"image\/jpeg"}],"author":"Matt Woicik","twitter_card":"summary_large_image","twitter_creator":"@ml2solutions","twitter_site":"@ml2solutions","twitter_misc":{"Written by":"Matt Woicik","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ml2solutions.com\/how-to\/utm-parameters-in-google-analytics-reports\/#article","isPartOf":{"@id":"https:\/\/ml2solutions.com\/how-to\/utm-parameters-in-google-analytics-reports\/"},"author":{"name":"Matt Woicik","@id":"https:\/\/ml2solutions.com\/#\/schema\/person\/19d4de8c6be3e95b8d97ac99910766bd"},"headline":"UTM parameters in Google Analytics reports","datePublished":"2021-03-04T17:00:00+00:00","dateModified":"2021-05-03T00:03:03+00:00","mainEntityOfPage":{"@id":"https:\/\/ml2solutions.com\/how-to\/utm-parameters-in-google-analytics-reports\/"},"wordCount":194,"publisher":{"@id":"https:\/\/ml2solutions.com\/#organization"},"image":{"@id":"https:\/\/ml2solutions.com\/how-to\/utm-parameters-in-google-analytics-reports\/#primaryimage"},"thumbnailUrl":"https:\/\/ml2solutions.com\/wp-content\/uploads\/2021\/03\/ML2-utm-reports.jpg","keywords":["Google Analytics"],"articleSection":["How To"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ml2solutions.com\/how-to\/utm-parameters-in-google-analytics-reports\/","url":"https:\/\/ml2solutions.com\/how-to\/utm-parameters-in-google-analytics-reports\/","name":"UTM parameters in Google Analytics reports - ML2 Solutions","isPartOf":{"@id":"https:\/\/ml2solutions.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ml2solutions.com\/how-to\/utm-parameters-in-google-analytics-reports\/#primaryimage"},"image":{"@id":"https:\/\/ml2solutions.com\/how-to\/utm-parameters-in-google-analytics-reports\/#primaryimage"},"thumbnailUrl":"https:\/\/ml2solutions.com\/wp-content\/uploads\/2021\/03\/ML2-utm-reports.jpg","datePublished":"2021-03-04T17:00:00+00:00","dateModified":"2021-05-03T00:03:03+00:00","description":"UTM parameters in Google Analytics reports UTM parameters are a technique to track visitors to your website.\u00a0 They are values that are added to a URL. UTM parameters are values for the parameters","breadcrumb":{"@id":"https:\/\/ml2solutions.com\/how-to\/utm-parameters-in-google-analytics-reports\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ml2solutions.com\/how-to\/utm-parameters-in-google-analytics-reports\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ml2solutions.com\/how-to\/utm-parameters-in-google-analytics-reports\/#primaryimage","url":"https:\/\/ml2solutions.com\/wp-content\/uploads\/2021\/03\/ML2-utm-reports.jpg","contentUrl":"https:\/\/ml2solutions.com\/wp-content\/uploads\/2021\/03\/ML2-utm-reports.jpg","width":960,"height":540,"caption":"UTM parameters in Google Analytics reports"},{"@type":"BreadcrumbList","@id":"https:\/\/ml2solutions.com\/how-to\/utm-parameters-in-google-analytics-reports\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ml2solutions.com\/"},{"@type":"ListItem","position":2,"name":"How To","item":"https:\/\/ml2solutions.com\/category\/how-to\/"},{"@type":"ListItem","position":3,"name":"UTM parameters in Google Analytics reports"}]},{"@type":"WebSite","@id":"https:\/\/ml2solutions.com\/#website","url":"https:\/\/ml2solutions.com\/","name":"ML2 Solutions","description":"Helping you get more leads and make more sales","publisher":{"@id":"https:\/\/ml2solutions.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ml2solutions.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ml2solutions.com\/#organization","name":"ML2 Solutions","url":"https:\/\/ml2solutions.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ml2solutions.com\/#\/schema\/logo\/image\/","url":"https:\/\/ml2solutions.com\/wp-content\/uploads\/2016\/04\/ML2logo.png","contentUrl":"https:\/\/ml2solutions.com\/wp-content\/uploads\/2016\/04\/ML2logo.png","width":303,"height":54,"caption":"ML2 Solutions"},"image":{"@id":"https:\/\/ml2solutions.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ml2solutions","https:\/\/x.com\/ml2solutions","https:\/\/www.instagram.com\/ml2solutions\/","https:\/\/www.pinterest.com\/ml2solutions\/","https:\/\/www.youtube.com\/channel\/UCtOfam7a6aMf3Xtf6hBuJdA"]},{"@type":"Person","@id":"https:\/\/ml2solutions.com\/#\/schema\/person\/19d4de8c6be3e95b8d97ac99910766bd","name":"Matt Woicik","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ml2solutions.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/92207c6315825666c3cc9632c4b40d7c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/92207c6315825666c3cc9632c4b40d7c?s=96&d=mm&r=g","caption":"Matt Woicik"},"description":"Matt is a digital marketing strategist and the owner of ML2 Solutions, a digital marketing agency. He helps businesses increase awareness and get more leads using digital marketing. New marketing methods are confusing, always changing and difficult to figure out. Matt helps to explain things and provide solutions with clear results.","sameAs":["https:\/\/ml2solutions.com","https:\/\/www.facebook.com\/ml2solutions","https:\/\/www.instagram.com\/ml2solutions\/","https:\/\/www.linkedin.com\/company\/ml2solutions\/","https:\/\/www.pinterest.com\/ml2solutions\/","https:\/\/x.com\/ml2solutions","https:\/\/www.youtube.com\/channel\/UCtOfam7a6aMf3Xtf6hBuJdA"]}]}},"_links":{"self":[{"href":"https:\/\/ml2solutions.com\/wp-json\/wp\/v2\/posts\/4683"}],"collection":[{"href":"https:\/\/ml2solutions.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ml2solutions.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ml2solutions.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ml2solutions.com\/wp-json\/wp\/v2\/comments?post=4683"}],"version-history":[{"count":0,"href":"https:\/\/ml2solutions.com\/wp-json\/wp\/v2\/posts\/4683\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ml2solutions.com\/wp-json\/wp\/v2\/media\/4684"}],"wp:attachment":[{"href":"https:\/\/ml2solutions.com\/wp-json\/wp\/v2\/media?parent=4683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ml2solutions.com\/wp-json\/wp\/v2\/categories?post=4683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ml2solutions.com\/wp-json\/wp\/v2\/tags?post=4683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}